ClaimBee: Airline compensation made easy

Helping air passengers check eligibility and claim compensation for delayed, cancelled, and disrupted flights.

Role

Freelance Designer

Category

Legal-tech

Platform

App

Timeline

3 weeks

The goal

Design a claims experience that felt simple, trustworthy, and worth completing. The aim was to reduce drop-off, make a legally complex process feel more approachable, and improve conversion from first visit through to claim submission.

The problem

Flight compensation is high intent, but also high friction. People arrive wanting a quick answer, then hit forms, legal steps, identity checks, and uncertainty around whether they’re even eligible. The challenge was to create a flow that kept momentum high, built trust early, and handled sensitive requirements without feeling heavy or bureaucratic.

My role

I led the product design across the end-to-end claim experience, from early UX thinking through to polished UI. This included competitor analysis, funnel strategy, user flow design, page structure, microcopy, trust-building moments, and the overall visual direction of the product and brand.

Outcome and achievements

The redesigned experience focused on earlier value, clearer guidance, and a more deliberate progression through the claim journey. I reworked the flow to surface potential compensation sooner, delay high-friction steps until commitment was stronger, and make each stage feel lighter and easier to complete. The result was a more confident, conversion-minded UX that balanced business goals, legal constraints, and user trust.

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3:41 pm in Wales, UK

EMWR©

3:41 pm in Wales, UK

EMWR©