BadgerPost: Streamlining content creation, publication, and social media management
An AI-powered, user-friendly solution that enables marketing teams to automate complex workflows across multiple platforms.
Role
Freelance Designer
Category
B2B, SaaS, AI
Platform
Desktop (web app)
Timeline
3 weeks
The goal
Create an intuitive, user-centered tool that simplifies complex workflows while empowering users to amplify their reach. I wanted to design seamless, efficient interfaces that streamline processes, reduce friction, and promote ease of use, ensuring that teams and individuals can scale their operations effortlessly. By crafting a visually engaging and functional experience, the design will help drive productivity, enhance collaboration, and deliver measurable impact for users.
The problem
Teams and individuals often face the challenge of managing complex workflows across multiple platforms, resulting in inefficiencies, miscommunication, and wasted time. As businesses grow, so does the need to streamline processes, maintain consistency, and expand their reach to a broader audience. However, without the right tools, scaling operations becomes overwhelming, limiting both productivity and impact.
My role
As a freelance designer, my primary focus was to streamline the existing AI generation flow to help the team onboard less tech-savvy users and support Badger Post’s go-to-market strategy. Although a beta MVP was in place, usability testing revealed that the interface was not user-friendly. I was tasked with a two-week deadline to revamp several existing pages, while also overhauling the UI and UX for AI generation, automation, and smart replies. The smart replies feature enables users to efficiently generate responses to social media posts at scale.
Throughout the project, I collaborated closely with stakeholders and the engineering team, ensuring that the designs were feasible and progress stayed on track. Despite the short timeframe, additional requirements emerged, including marketing templates, an update to the visual identity, a new logo, and “badger avatars” (which I created using Midjourney).
Outcome and achievements
I successfully met the requirements within the strict two-week deadline and exceeded expectations by also delivering marketing materials, a refreshed visual identity, and a new logo, in addition to the UX/UI overhaul of the product. As a result, Badger Post was able to go to market with a significantly stronger MVP, which was confidently tested with their target audience.
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